Dieppe

INNOV

to-MARKET

WHERE INNOVATION MEETS THE MARKET

INNOV-to-Market helps businesses and organizations in New Brunswick transform ideas into viable, sustainable and competitive products and services. Based in Dieppe, the Centre offers integrated support that combines go-to-market strategy, product development, applied artificial intelligence and eco-design. Whether you’re validating a new concept, designing a sustainable product or preparing to launch, INNOV-to-Market equips SMEs with the tools, methodology and expertise to move forward with confidence. It’s the bridge between INNOV’s technical research centres and the market — where science, strategy and sustainability converge.

OUR TECHNICAL DOMAINS

Go-to-Market Strategy

Product Development

Eco-Design & Sustainability

Applied AI & Digital Innovation

TAILORED

SERVICES

Our services are structured around your stage of growth, combining strategy, sustainability and the power of AI to help you validate faster, build smarter and launch stronger.

Diagnose & Validate

Understand your market, your customer and your competitive edge before you build.

  • Company and product maturity assessment
  • Customer segmentation and voice of customer workshops
  • Needs validation, concept testing and UX prototyping
  • Market studies and competitive intelligence

Build & Launch

Structured product development support from prototype to commercialization.

  • Validate – Build – Launch framework: stage-gated support from MVP to market-ready product
  • Product portfolio strategic planning (Stage-Gate, ROI analysis)
  • Collaboration with INNOV’s technical centres for functional prototype development
  • Go-to-market, diversification and export strategy development

Sustain & Future-Proof

Integrate sustainability and AI into your product and business model from the start.

  • Simplified or full LCA and eco-design recommendations
  • Preparation for sustainability certifications (EcoLogo, B Corp, ISO 14040)
  • Applied AI integration: market analysis, automated content, data-driven decision making
  • Personalized 1:1 coaching and immersive workshops in design, sustainability and communication

OUR EQUIPMENT AND SOFTWARE

Innovation & Strategy Studio
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