In an economic context marked by uncertainty, technological transformations, workforce issues and pressures that directly affect companies, a better understanding of the reality on the ground becomes essential.<\/p>\n\n
With this in mind, INNOV, the CCNB’s innovation and applied research centers, is contributing to the deployment of the bi-annual Barometer of Business Leaders’ Morale in New Brunswick<\/strong>, an initiative carried out in collaboration with the New Brunswick Business Council (NBBC<\/strong> ) and the Conseil \u00e9conomique du Nouveau-Brunswick (C\u00c9NB<\/strong>).<\/p>\n\n The objective: to give a voice to the province’s business leaders to better understand their economic outlook, investment intentions, strategic priorities and the challenges facing their organizations.<\/p>\n\n Traditional economic data often help us to understand what has already happened. They are essential, but they usually look in the rear-view mirror. <\/p>\n\n The Barometer proposes a complementary approach: directly gathering perceptions, intentions and signals from the people who make day-to-day decisions in New Brunswick businesses.<\/p>\n\n This approach aims to better anticipate what’s to come, rather than simply analyzing what’s already happened.<\/p>\n\n By regularly measuring business leaders’ morale, concerns and intentions, the Barometer aims to become a benchmark tool for monitoring the province’s business climate.<\/p>\n\n The Barometer is aimed at owners, CEOs, managers and senior executives of New Brunswick companies, regardless of size, sector or region.<\/p>\n\n Questions include<\/p>\n\n The survey is available in English and French, is anonymous and takes less than 10 minutes to complete.<\/p>\n\n This approach has been designed to respect managers’ time, while providing useful data for the entire business community.<\/p>\n\n For INNOV, this initiative is fully in line with its mission: to support innovation, accompany organizations and contribute to New Brunswick’s economic development through applied research.<\/p>\n\n The Barometer is not just about producing statistics. It seeks to transform perceptions and realities on the ground into useful information for companies, economic development organizations, institutions and public decision-makers. <\/p>\n\n The greater the participation, the more representative and useful the results will be for understanding the province’s economic dynamics.<\/p>\n\n The results will then be shared with the business community to fuel economic discussions and support better decision-making.<\/p>\n\n Participating in the Barometer means contributing to a more accurate portrait of the reality of New Brunswick businesses.<\/p>\n\n It’s also an opportunity to voice the priorities, concerns and ambitions of companies in a context where economic decisions must be based on concrete data.<\/p>\n\n Participants will also receive a summary of the results before they are made public.<\/p>\n\n The Barometer is based on collaboration between partners who share a common goal: to better understand the New Brunswick economy through the eyes of those who bring it to life on a daily basis.<\/p>\n\n By mobilizing the province’s English- and French-speaking business networks, this initiative is helping to build a common, useful and sustainable tool for tracking changes in the business climate.<\/p>\n\n Business leaders are invited to take part in the survey now.<\/p>\n\n \ud83d\udc49 Participate in the New Brunswick Business Leaders Barometer.<\/p>\n\nMoving from observation to anticipation<\/h2>\n\n
A tool designed for New Brunswick businesses<\/h2>\n\n
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A direct contribution to provincial business intelligence<\/h2>\n\n
Why take part?<\/h2>\n\n
A collective project to better understand New Brunswick’s economy<\/h2>\n\n